A Step-by-Step Guide to Building a Strong Backlink Profile

by Tom - Sep 22, 2023

And here we are, back to SEO again. We have lots of blog posts and educational content about SEO only because it's really valuable to any businesses out there. Backlinking is absolutely essential, there is no SEO without it. A robust backlink profile not only drives traffic but also establishes your domain authority and trustworthiness.


What Makes a Good Backlink?

  • Originate from authoritative domains in your niche
  • Are contextually relevant to your content
  • Come from diverse sources, not just one website
  • Include your target keywords in the anchor text
  • Reside within the main content area, not in footers or sidebars


Create High-Quality Content

High-quality, unique content is all that matter when it comes to backlinking. Why would someone link to your site if the content isn't valuable? Let's look at what content types attract backlinks:

  • Comprehensive guides or how-to articles
  • Original research or case studies
  • Infographics with compelling visuals
  • Videos or podcasts offering unique insights


Competitor Analysis

Analysing your competitors' backlink profiles can give you some golden link-building opportunities. Tools like Ahrefs, SEMrush, and Moz can be used to:

  • Identify which sites are linking to your competitors
  • Uncover backlink patterns or strategies that competitors use
  • Spot gaps in your own backlinking strategy and make improvements


Guest Blogging

SEO company in Dorset

Guest blogging is one of the most effective ways to earn quality backlinks. Reach out to blogs or sites within your niche and offer to provide a unique, quality piece of content in exchange for a backlink.

Make sure you:

  • Ensure the site's audience aligns with your target demographics
  • Always prioritise quality over quantity


Build Relationships with Industry Influencers

Relationship matter more than ever, especially that influencers have tremendous amount of followers and with them making a video of your products or services you are offering, they can drive significant traffic to your websites. It's also great to build relationship with them and of course, ask for backlinks. 

  • Sharing their content and tagging them
  • Engaging with their content genuinely
  • Collaborating on content projects or joint webinars


Use Broken Link Building

This tactic involves finding broken (or dead) links on other websites and suggesting your relevant content as a replacement. This not only helps the webmaster by fixing a broken resource but also earns you a backlink.


Healthy Backlink Profile

While building backlinks, it's equally important to monitor and maintain a healthy backlink profile. Regularly audit your backlinks to:

  • Remove or disavow toxic or spammy backlinks
  • Ensure you have a diversified backlink profile from different domains
  • Check the anchor text distribution to avoid over-optimisation


It's super important to stay up to date with the newest SEO hacks and trends in order to stay competitive. If you are an SEO agency like us, you have to stay on top so you can help your clients with the best practices.  




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